项目名称：fudi + 京西大悦城店
项目地点： 北京石景山区
项目功能：商业 业主：
fudi 设计方：
设计秩序
DesignOrderGroup
设计团队：
冯晨
建筑面积： 3400m²
设计时间：
2022.07-2022.08
Project name：fudi + WestJoyCity
Location：
Shijingshan District, Beijing
Type：Commercial Client：fudi Architecture Design：DesignOrderGroup Gross
Built Area：3400m² Design Period：
2022.07-2022.08
fudi + 京西大悦城店
在这个瞬息万变的时代，人们对购物体验的期望也越来越高,传统的超市购物模式已经不能完全满足现代消费者的需求。因此fudi + 作为一家致力于提供高品质产品的精品会员超市，我们将设计理念定位在自然、鲜活、雅致的核心元素上，旨在为顾客打造一个独特而愉悦的购物环境。
在空间布置方面，我们采用了洄游动线的设计核心，摒弃了固有超市货架陈列的固定规则，让顾客可以在其中自由穿梭。这种流线设计旨在给顾客带来更加轻松自在的购物体验，人们可以根据个人喜好和需求随意探索，发现喜爱的商品，享受购物的乐趣。经过特别设计的货架在空间内整齐陈列，采用主题色——墨绿色点缀，既保证了超市的基本需求，又强化了品牌标识，通过巧妙的灯光组合，吸引顾客的注意力，提升购买欲望。
在色彩调性和材料使用方面，我们铺叙了柔和、舒适的调性，采用米白色和墨绿色瓷砖精心搭配。米白色满足了空间的明亮和通透感，同时墨绿色给人以稳重和典雅的感觉。这种色彩组合不仅营造出舒适又高级的氛围，还彰显了fudi + 精品会员超市的高品质与独特风格。根据品牌不同门店的不同特性和定位，我们选择了相适应的色彩搭配，以增强门店的吸引力和识别度。
fudi + 精品会员超市以清新雅致的设计主旨呈现，致力于为顾客提供高品质与宜人共存的购物体验。
fudi + WestJoyCity
In this rapidly changing era, people's expectations for shopping experience are getting higher and higher. The traditional supermarket shopping style can no longer fully meet the needs of consumers. Therefore, as a boutique member supermarket dedicated to providing high-quality products, fudi + has positioned its design concept on natural, fresh, and elegant core elements, aiming to create a unique and pleasant shopping environment for customers.
In terms of space layout, we adopted the design core of migratory lines, abandoning the fixed rules of supermarket shelf display, allowing customers to freely shuttle among them. This streamlined design aims to bring customers a more relaxed and comfortable shopping experience. People can explore according to their personal preferences and needs, discover their favorite products, and enjoy shopping. The specially designed shelves are neatly displayed in the space and are decorated with the theme color - dark green, which not only ensures the basic needs of the supermarket, but also strengthens the brand identity. Through clever lighting combinations, it attracts customers' attention and enhances their desire to buy.
In terms of color tone and material use, we have adopted a soft and comfortable tone, using off-white and dark green ceramic tiles to carefully match. Off-white satisfies the brightness and transparency of the space, while dark green gives people a sense of stability and elegance. This color combination not only creates a comfortable and high-end atmosphere, but also highlights the high quality and unique style of fudi +. According to the different characteristics and positioning of different stores of the brand, we chose appropriate color combinations to enhance the appeal and recognition of the stores.
fudi + boutique membership supermarket is presented with a fresh and elegant design theme and is committed to providing customers with a high-quality and pleasant shopping experience.