项目名称：
fudi朝阳北路店外立面设计
项目地点：
北京朝阳区朝阳北路
项目功能：商业 业主：
尧地农业
设计方：
设计秩序
DesignOrderGroup
设计团队：
冯晨 彭璐（@fudi）
立面面积：
900m²
照明设计：
设计秩序DesignOrderGroup
摄影师：金伟琦 设计时间：
2022.05-2022.07
施工时间：
2022.07-2022.09
Project name：
fudi Chaoyang N Rd
Location：
Chaoyang N Rd, Chaoyang District, Beijing
Type：Commercial Client：
YAODI Agriculture
Architecture Design：DesignOrderGroup Facade Area：900m² Lighting
Design：DesignOrderGroup Photographer：Jin Weiqi Design Period：
2022.05-2022.07
Construction Period：
2022.07-2022.09
fudi 朝阳北路店
与其被定义为建筑设计，fudi朝北店外立面的设计更像是一份巨型的装置艺术，它用最直接的形式为品牌的目标服务。
店面所处的大厦立面使用的是常见的商业建筑立面语言。而区别于传统商业，推陈出新，亲切友好正是fudi品牌自创立以来的核心逻辑。
fudi朝北店外立面的主体由一个巨型的、柔软的薄荷绿色圆角正方体呈现。足够简单及庞大的体量感与周围的环境形成冲击，仿佛从异世界穿越而来。
但同时，圆圆的倒角配合微微凹凸的质感涂料又传达着柔软和亲切的品牌特质。不仅于此，这个巨大的体块由位于一层粗壮圆润的绿色柱子支撑，悬浮于空中，而人们便通过一层的柱廊空间从巨大的fudi方块下进入超市内部。这一连串非同寻常的经历，正是fudi想为专属会员们提供的专有体验。fudi Chaoyang N Rd
Rather
than being defined as architectural design, the design of fudi Chaoyang North
Road store is more like a giant installation art, which serves the brand's
goals in the most direct form.
The
facade of the building where the store is located uses common commercial
building facade language. Different from traditional business, innovation,
friendliness and friendliness have been the core logic of the fudi brand since
its inception.
The
main body of fudi Chaoyang North Road store is presented by a giant, soft mint
green cube with rounded corners. The simple and large volume creates an impact
with the surrounding environment, as if it has traveled from another world.
But
at the same time, the round chamfers and the slightly concave and convex
texture paint convey the soft and friendly brand characteristics. Futhermore,
this huge volume is supported by thick and round green pillars suspending in
the air and people enter the supermarket from under the huge fudi cube through
the colonnade space on the first floor. This series of extraordinary
experiences is exactly what fudi wants to provide its exclusive members.